Disney and Adobe are building generative AI tools together
The multiyear deal will create proprietary AI models for Disney's production work, including its parks and ESPN content.
Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models for Disney's production pipeline. The multiyear partnership was announced at Adobe's MAX conference.
Adobe will give Disney early access to its latest technologies for areas including theme parks, the cruise line and ESPN content. The two companies will also explore emerging technologies, including responsibly developed AI. Adobe said Disney's Imagineering division already uses its Firefly AI platform for theme park development.
The deal follows an earlier agreement between Disney and OpenAI. Separately, Bloomberg reported last week that Disney is preparing to lay off thousands of staff and is targeting 20% annual cost savings, which would be its fourth round of job cuts in 2026.
Key points
- Multiyear deal to build custom generative AI models for Disney
- Tools will cover theme parks, cruises and ESPN content
- Disney reportedly planning thousands of layoffs in its fourth round of 2026 cuts
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